At ProEdge Partners, we specialize in representing and supporting collegiate and Olympic athletes. We focus on bridging the gap between talent and opportunity through innovative NIL strategies, brand building, and sponsorship matchmaking.
With a team of experienced professionals, we’re committed to guiding athletes, universities, and businesses in creating impactful and lasting partnerships.
Bo Howell is a seasoned attorney, entrepreneur, and U.S. Navy veteran with over a decade of experience in corporate law and regulatory strategy. Driven by his passion for fair representation, Bo founded ProEdge Partners to ensure athletes have the resources and support they need to thrive.
At ProEdge, Bo leads the legal, financial, and compliance efforts, specializing in the ever-changing NIL landscape. His dedication to athlete empowerment stems from his own experiences in amateur athletics, including Taekwondo and marathons, where he holds a second-degree black belt and has competed nationally in Olympic sparring.
Bo graduated magna cum laude from Washington State University with a BA in Political Science, from Indiana University’s Kelley School of Business with an MS in Finance, and from Gonzaga University School of Law with a JD. He resides in Cincinnati, Ohio, with his wife and two sons.
At ProEdge Partners, David works to build on the player / partner relationship both personally and at the professional level with corporate entities. He works closely with athletes to build their brands and secure opportunities aligning with their values. His innovative approach ensures that each athlete’s unique story resonates with businesses and audiences.
David graduated from Indiana University Bloomington with a Bachelor of Science in Business Administration and Management. His love and passion for sports, with his competitive nature, led to his eventual ownership of the Cincinnati EXCITE, professional indoor soccer team. He continues to be an active Delta Tau Delta Fraternity member while currently serving on the fraternity’s housing corporation board. He resides in Cincinnati, Ohio, with his wife and two sons.
We offer top-notch services to empower athletes, universities, and businesses through strategic innovation and personalized guidance.
Personalized NIL strategies for athletes in collegiate and Olympic sports.
Contract negotiation and endorsement deal management.
Connecting athletes with businesses for local and national partnerships.
ROI tracking tools for businesses to measure the impact of sponsorships.
Navigating NCAA, NIL, and Olympic guidelines.
Ensuring contracts and agreements meet legal standards.
NIL education sessions for athletes, families, and universities.
Financial literacy and tax planning for NIL income.
Have questions about our services or want to explore how we can support your journey? We're here to help!
Whether you’re an athlete, university representative, or business looking to partner, feel free to connect with us for personalized guidance and solutions.
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